This took a long time… But I felt that it was needed. These days the options in Europe are endless. Yet, I often see people, companies and even large institutions buy equipment that do not fit their needs at all. All because they did not know what options they had.
*None of the links below are affiliate links*
| Brand | Ships to | Produced in | Customizable | Specialization | Link |
|---|---|---|---|---|---|
| Atletica | Europe | Unknown | No | All around, large selection | atletica.de |
| ATX Fitness | Europe | Germany and Asia | No | All around, large selection | Link to all official distributors |
| Gungnir of Norway | Worldwide | Norway | No | Barbells with built-in collars | gungnirofnorway.com |
| Fitron | Worldwide | Slovakia | Yes | All around and custom solutions | fitron.eu |
| Fitness360 | Denmark | Unknown, likely Asia | Yes | All around | fitness360.dk |
| MightyLu | Most of Europe | Croatia | No | Foldable Flat Bench with a 500 kg weight capacity | mightyLu.com |
| Powerblocks | Worldwide | USA and Asia | No | Adjustable dumbbells and kettlebells | Link to all official distributors |
| Rogue Fitness | Worldwide | USA and Asia | No | All around, large selection | roguefitness.com |
| REP Fitness | Worldwide | USA and Asia | No | All around, large selection | repfitness.com |
| Sqmize | Europe | Germany and Asia | No | All around, large selection | simpleproducts.de |
| Kleva Built | Worldwide | USA | No | High quality accessories, famous for their barbell jacks | klevabuilt.com |
| Watson | Worldwide | UK | Yes | All around, high end | watsongym.co.uk |
| LCgear/Loeft | Denmark | Asia | No | All around, limited selection | lcgear.dk |
| Eleiko | Worldwide | Sweden | Yes | All around, high end | eleiko.com |
| Strengthshop | Europe and USA | Asia | No | All around with focus on powerlifting and strongman | strengthshop.eu |
| Kingsbox | Europe | Asia | No | All around, large selection | kingsbox.com |
| Primal Strength UK | UK | Unknown, likely Asia | No | All around, large selection | primalstrength.com |
| Mirafit UK | UK | Asia | No | All around, large selection | mirafit.co.uk |
| Akon Fitness | Worldwide | Spain | Yes | All around | akonfitness.com |
| Younix Performance | Worldwide | Europe | Yes | All around, high end | shop.younix.world |
| Gorletic | Europe | Unknown | No | Calisthenics | gorletic.com |
| AXXO Fitness | Europe | Poland | Yes | All around | axxo.pl |
| TTEKA Equipment | Europe | Europe | Yes | Powerlifting incl. combo racks and monolifts | tteka.com |
| Gym Pin | Europe and USA | UK | No | High quality accesories, famous for ‘The Gym Pin’ | gym-pin.store |
| Prime Fitness | Europe and USA | USA | No | All around, high end with very thought-out engineering solutions | staffsfitness.co.uk |
| Hammer Strength | Worldwide | USA | No | Plate loaded machines and racks | staffsfitness.co.uk |
| Ruster Fitness | France, Portugal and Italy | Spain | No | All around | rusterfitness.com |
| Arsenal Strength | Worldwide | USA | No | All around commercial gym equipment | staffsfitness.co.uk |
| Force USA | Europe | Asia | No | All around, budget | forceusa.de |
| Texas Power Bars | Europe and USA | USA | No | Barbells | Sells via distributors |
| Sveltus France | Europe | Unknown | No | Focus on functional fitness | shop.sveltus.com and Decathlon |
| Primal Strength | UK | UK | Yes | All around | primalstrength.com |
| NOHRD Europe | Worldwide | USA and Germany | No | Wood based high end equipment | nohrd.com |
| Exigo UK | UK | UK | Yes | All around commercial gym equipment | exigo-uk.com |
| Pullum Sports | UK | Unknown | Yes | All around & distributor of other brands | pullumsports.co.uk |
| Body-Solid | Europe | Asia | No | All around homegym oriented with focus on modular, multipurpose, space saving and affordable equipment | bodysolid-europe.com |
| Wolverson Fitness UK | North and South Ireland | Asia | No | Focus on functional fitness | wolverson-fitness.co.uk |
| Escape Fitness | UK | Worldwide | Yes | All around, high commercial equipment | escapefitness.com |
| York Fitness | UK | Asia | No | All around, budget | yorkfitness.com |
| Concept 2 | Worldwide | USA | No | High end cardio machines | concept2.com and via distributors |
| Bodymax UK | UK | Asia | No | All around, budget | bodymax-fitness.com |
| JTX Fitness UK | UK | Asia | No | Cardio and functional fitness, budget | jtxfitness.com |
| NordicTrack | Europe and USA | Asia | No | High end cardio machines | nordictrack.com |
| ProForm | Europe and USA | Asia | No | Sister company to NordicTrack focusing on more budget solutions | proformfitness.co.uk |
| Inspire Fitness UK | Europe | Taiwan | No | Functional trainers and weight machines | inspirefitnessuk.com |
| Kabuki Strength | Europe and USA | USA | No | Barbells | kabukipower.com |
| Bowflex | Worldwide | Asia | No | Homegym oriented, versatile and space-saving | Sells through distributors |
| Technogym | Worldwide | Italy | No | Commercial oriented, only makes sense to find second hand pieces for a homegym | Sells through distributors |
| Life Fitness | Worldwide | Asia | No | Commercial oriented with focus on machines | Sells through distributors |
| Cerberus Strength | Europe and USA | Unknown | No | Strongman and powerlifting gear | Sells via distributors on their main site according to your IP-adress |
| Torque Fitness | Worldwide | Asia | No | Unconventional cardio pieces with adjustable resistance | torquefitness.com |
| Quantum Trainers | UK | Unknown | No | Multifunctional plate loaded machines | quantum-trainers.com |
| Gregorgym CZ | Europe | Czech Republic | Yes | Custom equipment and huge collection of pieces that few companies sell | gregorgym.com |
| Chelichana | Croatia | Croatia | Yes | All around | chelichana.hr |
| Gorillagrip NL | Europe | Netherlands | Yes | All around | gorillagrip.nl |
| 2M Solutions | Europe | Unknown | No | Quick lock collars for barbells with 30mm spiraled sleeves | solutions-2m.com |
| TDE Equipment | Europe | UK | Yes | Comp bench, combo racks, mono racks and The Squatmax MD | tde.ie |
| Hooked Sports | Europe | Europe | No | Smart and affordable storage solutions for all types of gym equipment | hooked-sports.com |
| Iron Master | Europe | Unknown, likely Asia | No | All around homegym oriented with focus on modular, multipurpose, space saving and affordable equipment | ironmaster-eu.com |
| Grandfitness UK | Europe | Poland | Yes | Heavy duty custom power racks, strength machines and accesories | grand-fitness.pl |
| Stronggains | Germany, Austria, Netherlands, Denmark and Switzerland | Germany (Pro Line) Asia (other) | No | All around, budget | stronggains.de |
| XEBEX | Europe | Taiwan | No | Cardio machines | Sells via distributors |
| Anvil Fitness | Europe | Germany and Asis | No | All around with many accessories and pulley handles. Similar to gympin. | anvilfitness.de |
| Powertec | Europe | Asia | No | All around homegym oriented with focus on modular, multipurpose, space saving and affordable equipment | Sells via distributors |
| ER Equipment | Worldwide | Denmark | No | Powerlifting, combo racks | er-equipment.dk |
| Musclesquad UK | UK | Asia | No | All around | musclesquad.com |
| RDX Sports | Europe and USA | Unknown, likely Asia | No | Focus equipment for fighting sports | rdxsports.eu |
| Iron Bull Strength | Worldwide | Unknown, likely Asia | Yes | All around | ironbullstrength.com |
| Wolfpack Strength | UK and Ireland | Unknown, likely Asia | No | All around, budget | wolfpackgymequipment.com |
| Cybex | Worldwide | Asia | No | Commercial with focus on strength and cardio machines | Owned by and sells via LifeFitness distributors |
| Impulse Fitness | Worldwide | China | No | All around, commercial solutions | impulsehealthtech.com |
| Ironstar | Most European countries but not Scandinavia | Europe | No | All around, limited high quality selection | ironstar-fit.com |
| HES GEAR | Poland | Poland | Yes | All around, limited high quality selection | hes.pl |
| Hantelwerk | Europe | Unknown | Unknown | Helps you design your homegym | You have to contact them for an appointment |
| XMASTER | Worldwide | Asia | No | All around + heavy mugs | xmasterfitness.com |
| Nordic Fighter | Europe | Unknown, likely Asia | No | All around, limited selection | Sells via distributors, not listed on their website |
| CYSA Equipment | Europe | Poland | Yes | All around | cysa.pl |
| KOM-MET | Europe | Finland | Yes | Mainly custom pieces | Contact them via Instagram |
| Evolve Fitness Europe | Europe | Unknown | Yes | All around, commercial solutions | evolve-fitness.eu |
| Black Iron Strength | Europe and USA | USA | No | Very high-end dumbbells | blackironstrength.com |
| Uclips | Europe | Europe | No | Versatile and quick attach barbell fasteners | uclips.co |
| Rebel Strength | UK | UK | Yes | Strongman | rebelstrength.co.uk |
| Timebirds Timers | Worldwide | Australia | No | Portable gym timers | timebirds.com |
| Tytax | Worldwide | Poland | No | High quality and multi purpose training systems for homegyms | tytax.com |
| Eluir Sports | Europe | Slovenia | Yes | All around and also distribute Concept 2 | eluir.com |
| Extremefitness UK | UK | Asia | No | All around, budget | extremefitness.co.uk |
| Rod Fitness | Spain | Spain | No | Crossfit accessories | rodfitness.es |
| Again Faster | Europe | Asia | No | All around, budget | againfaster.eu |
| Matrix Fitness | Worldwide | Asia | No | All around, commercial solutions | matrixfitness.com |
| Maniak Fitness | Europe | Europe | No | All around | maniakfitness.com |
| Tunturi Fitness | Europe | Asia | No | All around | Sells via distributors |
| VA SEVEN | Germany (can be contacted for delivery outside Germany) | Germany | No | All around, limited high quality selection with some unique pieces | vaseven.com/ |
| Racks Rooster | Europe | Spain | Yes | All around | racksrooster.com |
| Crossliftor | Europe | Unknown, likely Asia | No | All around, crossfit oriented | crossliftor.com |
| Raw Motive Works | Worldwide | USA | No | Unique pulley handles by people who understand lifting | rawmotiveworks.com |
| Lifemaxx Fitness | Worldwide | China and The Netherlands | No | All around, commercial solutions | lifemaxx.com and via distributors |
| GetStrong | Europe | Spain | No | All around, crossfit oriented | getstrong.es |
| ESP Fitness | Europe | UK | Yes | All around, commercial solutions | esp-fitness.com |
| Freak Athlete | Worldwide | Asia | No | Space saving and often multi purpose homegym equipment | freakathlete.co |
| Hold Strong Fitness | Europe | Germany | Yes | All around, commercial solutions | holdstrong.de |
| Kensui Fitness | Worldwide | Asia | No | Unique and affordable training accesories and barbells | kensuifitness.com |
| Beyond Power | Worldwide | Unknown, likely Asia | No | Space saving, high-end and electronical pulley system with several smart features | beyond-power.com |
| Lacertosus | Europe | Italy | No | All around | lacertosus.com |
| GymEquip | Europe | Lithuania | Yes | Focus on strength machines, commercial solutions | gymequip.eu |
| Bulldog Gear | UK | Asia | No | All around | bulldoggear.com |
| Go Exxentric | Worldwide | Sweden | No | Flywheel systems | exxentric.com |
| Peloton | UK and Germany | Taiwan | No | Cardio equipment with subscription that provides engaging class training | global.onepeloton.com |
| Hatlex | Italy | Italy and China | Yes | All around, crossfit oriented | hatlex.com |
| Pallini Sport | Europe | France | Yes | All around | pallini-sport.com |
| Predator Strength | Europe | Croatia | Yes | Focus on strength machines, commercial solutions | predatorstrength.eu |
| Steel Strong | Europe | Sweden | Yes | High-quality focusing on Strongman, Powerlifting and Bodybuilding | Steelstrong.se |
| True Steel | Europe | Unknown, likely Asia | No | All around, huge selection, significantly cheaper copy of the well known Kabuki Transformer Bar | truesteel.eu |
| Kingsgym | Europe | Unknown, likely Asia | No | All around, huge selection, has very cheap copies of the Rogue AB 3.0 and the REP Blackwing | Kingsgym.it |
| Perform Better | Europe | Unknown, likely Asia | No | Wide selection including Hyrox, functional fitness, cable machines, racks etc. They also sell PushnPull Fitness, Ancore and more | Perform-better.de |
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